“It’s 2018, cold calling is dead” so say “the experts.” We know that cold calling is alive and well! If you are in sales, this article will provide some excellent insights that will help you improve your cold calling. Of course, if you need professional assistance, we’re also here to help.“
– Bill Kerth, Movere Teleservices
Rex Biberston wrote the following article for Sales Hacker.
You’ve heard it before; it’s 2018, cold calling is dead, now it’s all about content and social selling. As they say, don’t believe everything you read or “hear.” Even in 2018, every sales professional who’s honest will tell you that cold calling is alive and well and is an essential skill that contributes to their success. The issue is that most salespeople hate cold calling and many have not put in the time and effort to truly master the craft and make it work for them.
In this article, Rex Biberston offers some excellent insights about cold calling and tips that can help you improve your technique and increase your win rates.
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