Posts in Marketing

Customer Satisfaction 101: A Guide

June 7th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Customer Satisfaction 101: A Guide”

“Business 101 sometimes needs revisiting. Without a satisfied customer base, you have no business.”

– Glenn Baruck, The eDot Family of Companies


As business owners, many factors influence sustained success. One major component that is the undisputed champion of successful companies is customer satisfaction. In most markets, the essential truth is that if you do not satisfy your customers, someone else will. Also, if your customers are not happy, there is a high likelihood that they will tell someone else about their bad experience. Finally, even if you have outstanding closers when making the initial sale, if you cannot sustain a high level of customer satisfaction odds are that your customers will not return to buy from you again.

Therefore, if you are a business owner or a marketer, it is critical that you make sure your customers stay happy with your business. However, how do you do that? Well, that’s where this helpful infographic guide from knowledge base software provider Helpjuice comes in. Initially shared by Vahe Habeshian for MarketingProfs, this quick and easy read will provide useful insights on satisfaction impact, drivers, measurement metrics, and principles.

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Learn more about The eDot Family of Companies.

30 Years of the World Wide Web: A Detailed Timeline

May 31st, 2019 Posted by Marketing, Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “30 Years of the World Wide Web: A Detailed Timeline”

“30 years may seem like an eternity, but in the realm of history, it’s just the blink of an eye. Check out this cool infographic to uncover the brief 30-year history of The World Wide Web.”

– Glenn Baruck, The eDot Family of Companies


Hard to imagine but “The World Wide Web” was conceived only 30 years ago, in March 1989! It was the brainchild of British engineer and computer scientist Tim Berners-Lee, who then went on to create HTTP, HTML, a browser and WYSIWYG editor for webpages, and later the URL structure we now know. Little did Berners-Lee know that his original vision would forever alter the way the world shops, communicates and goes about almost everything in our daily lives.

This brief insight and fun infographic by Vahe Habeshian for MarketingProfs reveal the history of The World Wide Web and its unparalleled growth into the fabric of our society.

Bonus link! Here is a fun piece from FastCompany about MIT cracking the code on the internet time capsule MIT just cracked open historic time capsule

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Digital Marketing: Not Just For Big Business In 2019

April 19th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Digital Marketing: Not Just For Big Business In 2019”

“Digital marketing is not just for big business. This recent study provides insight on current marketing trends for SMBs and how investment in digital marketing is increasingly important to their success in 2019.”

– Glenn Baruck, The eDot Family of Companies


As traditional marketing methods trend down, digital marketing has become an essential tool for the growth of SMBs. In a recent study by The Manifest, almost all of the small businesses (95%) surveyed said they would be increasing their spending on digital marketing in 2019. If you want the full 411 on what SMB owners had to say, check out this recent article by Emily Clark.

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Learn more about The eDot Family of Companies.

30+ Key Tips For Marketing To Different Generations

March 6th, 2019 Posted by Marketing 0 thoughts on “30+ Key Tips For Marketing To Different Generations”

“Baby Boomers, Gen Z, Millennials and more. If you’re marketing to more than one of these groups, these tips will help you hone your marketing techniques to grab their attention better.”

– Glenn Baruck, The eDot Family of Companies


If your service or product appeals to different generations of consumers, then your marketing approach must as well. According to marketing experts, there are four generations of consumers, and all have value to businesses. Each generation has different generally accepted attributes, and they all need to be pampered in different ways. Check out this article by Kristen Bentley for smallbiz technology for the low-down on each generation and tips on how to best market to them.

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Learn more about The eDot Family of Companies.

20 Small Business Trends and Predictions for 2019

January 24th, 2019 Posted by Finance, Marketing, Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “20 Small Business Trends and Predictions for 2019”

“Starting or already operating a small business? If the answer is yes, then these trends and predictions will provide a glimpse into the crystal ball of business for 2019.”

– Glenn Baruck, The eDot Family of Companies


Whether in the realms of technology, marketing, finance or public policy, this past year has held some unexpected developments, as well as the continuation of some ongoing trends. This article by By Adam C. Uzialko, Staff Writer for Business News Daily, highlights some of the most important trends and predictions on the horizon in 2019 for small business owners. If you already own or are thinking of starting a small business, these all should be on your radar.

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Learn more about The eDot Family of Companies.

Market Your Business More Effectively in 2019 with These Guides, Resources and Expert Tips

January 2nd, 2019 Posted by Marketing, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Market Your Business More Effectively in 2019 with These Guides, Resources and Expert Tips”

“Growing your small business is no easy task and marketing plays a key role. Check out this excellent list of guides and resources to help you improve your marketing for 2019.”

– Glenn Baruck, The eDot Family of Companies


Annie Pilon wrote the following article for Small Business Trends.

Unbelievably it is 2019! If you are like most small business owners, your goals for the New Year include growing your business. Good for you for setting goals, now where do you begin? Well, there is no better place to start than with your marketing plan. The next question is “Where do I find the guides and resources to help me? That’s where this article by Annie Pilon for Small Business Trends comes into play. A short but focused list of links to insights and guides that will be helpful to any small business owner is just a short click away! Enjoy and best of luck for the coming year.

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