Posts in Marketing

6 New Products And Features Announced At Zoomtopia 2020

October 22nd, 2020 Posted by Life and Culture, Marketing, Sales, Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “6 New Products And Features Announced At Zoomtopia 2020”

“Zoom is a lot more than a work meeting or virtual cocktail hour get-together platform! Check out Zoom’s new products and features announced at Zoomtopia to find out more!”
Glenn Baruck, The eDot Family of Companies


Zoom continues to be the “go-to” platform application for keeping us all connected. Whether for personal or professional use, Zoom users are taking the Zoom platform everywhere they go. As it has evolved, Zoom has become more than a video communication service, as reflected in the words of Zoom Founder and CEO Eric Yuan, “Zoom has become the thing you do.”
Take a quick peek at the numbers, and you may agree with Mr. Yuan. Per Yuan himself, the Zoom platform now hosts more than three trillion annualized meeting minutes, with more than 300 million daily meeting participants. With these incredible numbers in mind, Zoom took to Zoomtopia 2020, its fourth annual conference and virtual event this year, to reveal several new offerings. Check out this article/slide-show from CRN.com author Gina Narcisi for the latest on the Zoom phenomenon.


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31 Customer Service Stats to Know in 2020

January 3rd, 2020 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “31 Customer Service Stats to Know in 2020”

“Price and quality are still important, but according to these stats, the customer experience may soon be king.”

– Glenn Baruck, The eDot Family of Companies


It’s a new year and a new decade. If you are in the business world, depend on customers for the success of your company and have approximately four minutes to spare this article is for you! We all know that excellent customer service is traditionally viewed as one of the essential ingredients to business success but has often taken a backseat to competitive prices and product quality. However, as we move forward into the ’20s, statistics indicate that customer service and the overall customer experience are gaining importance as customers focus on brands that provide additional value beyond the initial purchase.   This short article by Swetha Amaresanand for HubSpot takes a look at some thought-provoking customer service statistics that every customer-focused business person should be aware of moving into the new decade.

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How In-Store Music Affects the Retail Experience

November 14th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “How In-Store Music Affects the Retail Experience”

“Before you switch-on the music in your store, you need to know your audience. What may be good for some might not be so inspiring for others.”

– Glenn Baruck, The eDot Family of Companies


Today, retailing is as much about the shopping experience as it is about the product. One way retailers strive to enhance that experience is through music. That said, decisions about in-music are a bit more complicated than one might think. Check out this infographic from Ayaz Nanji of MarketingProfs for a bit of insight into the do’s and don’t of playing music in your store. Better to be informed than potentially alienate customers.

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Learn more about The eDot Family of Companies.

Customer Satisfaction 101: A Guide

June 7th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Customer Satisfaction 101: A Guide”

“Business 101 sometimes needs revisiting. Without a satisfied customer base, you have no business.”

– Glenn Baruck, The eDot Family of Companies


As business owners, many factors influence sustained success. One major component that is the undisputed champion of successful companies is customer satisfaction. In most markets, the essential truth is that if you do not satisfy your customers, someone else will. Also, if your customers are not happy, there is a high likelihood that they will tell someone else about their bad experience. Finally, even if you have outstanding closers when making the initial sale, if you cannot sustain a high level of customer satisfaction odds are that your customers will not return to buy from you again.

Therefore, if you are a business owner or a marketer, it is critical that you make sure your customers stay happy with your business. However, how do you do that? Well, that’s where this helpful infographic guide from knowledge base software provider Helpjuice comes in. Initially shared by Vahe Habeshian for MarketingProfs, this quick and easy read will provide useful insights on satisfaction impact, drivers, measurement metrics, and principles.

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Learn more about The eDot Family of Companies.

30 Years of the World Wide Web: A Detailed Timeline

May 31st, 2019 Posted by Marketing, Small and Medium-Sized Businesses (SMBs), Technology 0 thoughts on “30 Years of the World Wide Web: A Detailed Timeline”

“30 years may seem like an eternity, but in the realm of history, it’s just the blink of an eye. Check out this cool infographic to uncover the brief 30-year history of The World Wide Web.”

– Glenn Baruck, The eDot Family of Companies


Hard to imagine but “The World Wide Web” was conceived only 30 years ago, in March 1989! It was the brainchild of British engineer and computer scientist Tim Berners-Lee, who then went on to create HTTP, HTML, a browser and WYSIWYG editor for webpages, and later the URL structure we now know. Little did Berners-Lee know that his original vision would forever alter the way the world shops, communicates and goes about almost everything in our daily lives.

This brief insight and fun infographic by Vahe Habeshian for MarketingProfs reveal the history of The World Wide Web and its unparalleled growth into the fabric of our society.

Bonus link! Here is a fun piece from FastCompany about MIT cracking the code on the internet time capsule MIT just cracked open historic time capsule

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Digital Marketing: Not Just For Big Business In 2019

April 19th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “Digital Marketing: Not Just For Big Business In 2019”

“Digital marketing is not just for big business. This recent study provides insight on current marketing trends for SMBs and how investment in digital marketing is increasingly important to their success in 2019.”

– Glenn Baruck, The eDot Family of Companies


As traditional marketing methods trend down, digital marketing has become an essential tool for the growth of SMBs. In a recent study by The Manifest, almost all of the small businesses (95%) surveyed said they would be increasing their spending on digital marketing in 2019. If you want the full 411 on what SMB owners had to say, check out this recent article by Emily Clark.

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