“Baby Boomers, Gen Z, Millennials and more. If you’re marketing to more than one of these groups, these tips will help you hone your marketing techniques to grab their attention better.”
– Glenn Baruck, The eDot Family of Companies
If your service or product appeals to different generations of consumers, then your marketing approach must as well. According to marketing experts, there are four generations of consumers, and all have value to businesses. Each generation has different generally accepted attributes, and they all need to be pampered in different ways. Check out this article by Kristen Bentley for smallbiz technology for the low-down on each generation and tips on how to best market to them.